James Hoffmann is one of the most influential figures in coffee. He won the World Barista Championship in 2007, co-founded Square Mile Coffee Roasters in London, and wrote The World Atlas of Coffee, a book that has become a reference across the industry. His YouTube channel has millions of subscribers and is the most watched source of coffee education online.
When Hoffmann tests a grinder, sales spike. When he explains a brewing method, home brewers around the world copy it. His reach extends beyond enthusiasts. He sets expectations for cafés, roasteries, and hospitality businesses worldwide.
On 8 November, Brewing Gadgets is hosting the James Hoffmann Dubai event in partnership with Bellwether Coffee. This is a rare chance to see one of the most influential voices in coffee live on stage.
Who is James Hoffmann and why do we need a James Hoffmann Dubai event
On Saturday, 8 November 2025, Brewing Gadgets will host James Hoffmann in Dubai for a live talk powered by Bellwether Coffee.
The UAE coffee community has grown quickly, and I think Hoffmann coming here is a signal that the world is noticing. This event connects Dubai to the broader international conversation about where coffee is heading.
The event program
- Doors open: 15:00 with Bellwether roasting demos and coffee served from Linkbar carts
- Talk: 18:00 to 18:45, presentation and Q&A with James Hoffmann
- Networking: 18:45 to 20:00, more demos, photos, and conversations
Tickets are AED 500 per seat. Tickets for the James Hoffmann Dubai event are limited to 100 seats.
Bellwether and the future of roasting
The event is powered by Bellwether Coffee, a company changing how roasting is done. Their roaster is electric, ventless, and fully automated. It reduces carbon emissions by 87% compared to gas roasting and allows cafés to roast fresh on-site without costly ventilation or construction.
For café owners in the UAE, it is a chance to see how roasting could become part of their business. Freshness, cost savings, and sustainability are not abstract ideas. They are factors that directly affect profitability and brand story.
Confidence in UAE coffee
When Hoffmann lends his voice to something, the industry pays attention. For me, his presence in Dubai signals confidence in the region’s coffee market. For café owners, it is also a rare chance to explore a roasting solution built specifically for businesses like theirs.
Bellwether makes roasting accessible, but seeing it in action while hearing Hoffmann explain its value gives the idea weight. It is an evening designed not just to inspire but to give operators tools they can apply.
Reserve your seat
James Hoffmann is the most trusted voice in coffee. His live appearance in Dubai, hosted by Brewing Gadgets and powered by Bellwether Coffee, is a rare opportunity to hear him speak, see the Bellwether roaster in action, and connect with the UAE coffee community.
Tickets are AED 500. Only 100 seats are available. Secure your place today through Brewing Gadgets. Buy your tickets here.
The Bellwether is available at Brewing Gadgets here.
For more updates, subscribe to FLTR Magazine here.
Frequently asked questions
When is the James Hoffmann event in Dubai?
Saturday, 8 November 2025.
Where is it happening?
Radisson Blu Silicon Oasis conference center.
How much are tickets?
AED 500. Only 100 seats are available.
Who should attend?
Café owners, entrepreneurs, hospitality operators, and anyone exploring roasting solutions in the UAE.
What is Bellwether Coffee?
Bellwether builds the world’s first electric, ventless, zero-emission roasters designed for cafés and restaurants.
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