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How did Azura become one of Oman’s most respected specialty coffee companies? Founder Mohammed Behlim shares the systems, culture and daily disciplines that earned Azura runner up in the inaugural People’s Choice Coffee Awards.
Roasti won the inaugural People’s Choice Coffee Awards after customers praised its coffee, hospitality and community. Here’s what every coffee shop can learn from its success.
The first People’s Choice Coffee Awards attracted votes from 42 countries and territories across every inhabited continent. Yet the most revealing discovery wasn’t where the votes came from. It was what coffee drinkers consistently said they valued most: community, familiarity, hospitality and the people behind the counter.
Coffee shop trophies inspire staff but mean little to customers. Here is why they matter internally and how cafés should display them.
Excerpt: Coffee shops often display competition trophies to impress customers. The truth is customers do not care. Their real value is in motivating staff.
Coffee shops rarely win loyalty through rare beans or expensive launches. Drawing on lessons from Will Guidara and Eleven Madison Park, this article shows how hospitality can become the most powerful strategy for cafés.
