creative entrepreneurship in watches

Max Büsser, founder of MB&F, has redefined modern watchmaking with his fantastical Horological Machines and fearless approach to creativity. In this candid interview for FLTR Magazine, he reflects on risk, fatherhood, failure, and the emotional solitude that often accompanies innovation. Revered in the industry and winner of countless awards—including multiple GPHGs and the Gaïa Prize—Max remains grounded, generous, and introspective. This is more than a conversation about timepieces—it’s a window into the mind of one of horology’s most imaginative visionaries.