specialty coffee marketing

How specialty coffee can speak to people more clearly

Specialty coffee keeps growing, yet many people still feel unsure about the language used to describe it. Clearer, more consumer centric messaging can help the industry reach a wider audience and build stronger relationships with everyday coffee drinkers.

November 26, 2025

Blueprint, Opinion

Coffee brand repositioning guide: how to evolve your café without losing what makes it special

Andy Anderson

Every coffee brand reaches a point where it needs to evolve. Some do it by redesigning their space, others by changing how they communicate. Repositioning keeps a café relevant without losing what makes it special. This FLTR Magazine guide explains when to make that move, how to do it responsibly, and what respected coffee brands around the world got right.

October 9, 2025