Profitec unveils the Ride at World of Coffee Dubai

Brewing Gadgets was the exclusive partner for the global unveiling of the Profitec Ride at World of Coffee Dubai. This state-of-the-art dual boiler espresso machine blends high performance, modern aesthetics, and cutting-edge technology, setting a new benchmark in home and professional espresso brewing. For the first time ever, globally, coffee professionals, home enthusiasts, and industry leaders saw it in person. The fact that Profitec entrusted Brewing Gadgets with this global premiere unveiling speaks volumes. It underscores Brewing Gadgets’ role as a leader in specialty coffee equipment and its ability to bring cutting-edge innovations to market.

World of Coffee: the specialty coffee industry’s most important trade show

If you’re in the coffee industry, World of Coffee is the show that defines what’s next. It’s the place where coffee’s most influential brands, innovators, and thought leaders gather to showcase the latest equipment, technologies, and trends. Every year, thousands of coffee professionals—from roasters to baristas, café owners to home brewers—attend to discover what’s changing the landscape of specialty coffee. And this year, something big changed. For the first time ever, the world saw the Profitec Ride. Brewing Gadgets’ booth at World of Coffee Dubai became the epicenter of excitement, as attendees gathered for an exclusive first look at the Ride.

Why the Profitec Ride is a game changer

Profitec has always been known for precision engineering, German build quality, and machines that strike a balance between performance and usability. But the Ride takes things further. This is more than just another dual boiler machine. This is Profitec’s answer to the modern home barista—a machine that gives absolute control, fast heat-up times, and a modular portafilter system that redefines user experience.

Dual boiler system

Both the coffee and steam boilers heat simultaneously for maximum efficiency. Faster heat-up times, better steam power, and consistent temperature stability. The Ride can also function as a single-boiler machine if needed.

Fast heat-up mode

With programmable rapid heat-up technology, the Ride is ready to go much faster than most dual boiler machines. No more waiting—just precise brewing when you need it.

Active & passive preinfusion for better espresso

Preinfusion can be the difference between a good espresso and a great one. The Ride allows users to choose between active or passive preinfusion, putting full extraction control in the hands of the barista.

Modular portafilter system

The Ride’s silicone attachments let users switch between bottomless, single-spout, and double-spout configurations seamlessly. It’s a space-saver, a workflow enhancer, and a game-changer for home baristas who love to experiment.

Sleek, minimalist design with an OLED display

The Ride doesn’t just perform well—it looks good doing it. Its side panels contrast beautifully with the satin-finished front. The OLED display provides real-time brewing data while maintaining a clean, understated aesthetic.

Why Profitec chose Brewing Gadgets for the global premiere

Profitec is one of the most respected names in home espresso machines. When launching something as important as the Ride, the choice of launch partner matters. Brewing Gadgets has built its reputation as the leading distributor of specialty coffee equipment in the Middle East, with a track record of bringing the world’s most advanced coffee tools to market. By choosing Brewing Gadgets as the launch platform, Profitec made it clear.

What’s next? Pre-order the Profitec Ride now

The Ride made its world premiere at World of Coffee Dubai, and now it’s available for pre-order exclusively through Brewing Gadgets. If you missed the unveiling, don’t miss your chance to be one of the first to own the Profitec Ride.

The future of home espresso just arrived. The questions is: are you ready for the Ride?