Champions Coffee launches in Dubai with 15 coffees and a team of champions

You can spend AED 35 on a 250g bag of Champions Coffee. Or you can spend AED 320. One is an everyday espresso blend, the other a Panama Geisha from Wilford Lamastus.

Both are part of the opening collection from Champions Coffee, the new Dubai specialty coffee roastery launched at Gulf Host on 3 November 2026.

The name comes from the people behind it, including Middle East roasting champion Ajeyudu Pathuri and five-time UAE national coffee champion Mariam Erin Pinza.

Champions Coffee is the latest venture from Brewing Gadgets, the Dubai coffee equipment company founded by former India National Barista Champion Goutham K.S. in 2011.

Meet the champions behind the coffee

Ajeyudu Pathuri: the roaster

Ajey, as everyone calls him, has spent more than 15 years working in coffee. He’s a licensed Q Arabica Grader, an SCA Authorised Trainer and winner of the 2023 Middle East edition of A Shot in the Dark, an international roasting competition.

At Champions Coffee, he sources the green beans, develops the roast profiles and personally roasts every batch.

Mariam Erin Pinza: the brewer

Mariam has collected five UAE national coffee titles since winning her first Brewers Cup in 2021.

She’s competed in espresso, filter brewing, cezve/ibrik and Coffee in Good Spirits, winning national championships in each discipline. In 2023, she finished third at the World Cezve/Ibrik Championship in Athens.

She’s also the designer of the Binocular Dripper, introduced at World of Coffee Dubai in January 2026.

For Champions Coffee, Mariam works on product research, brewing and choosing which coffees make it into the range.

Goutham K.S.: the founder

Goutham founded Brewing Gadgets in 2011, after winning the India National Barista Championship.

The company has since grown into a major supplier of espresso machines, grinders and brewing equipment in the UAE, with operations extending into the rest of the GCC and India.

Champions Coffee brings Goutham into roasting after 15 years working on the equipment side of the industry.

“Everything we’ve learned since 2011 has led us to this coffee,” he said at the launch. “A machine will make whatever you give it. Now we’re giving it something worth making.”

What’s in the Champions Coffee range?

There are 15 coffees to choose from, covering classic and signature espresso blends, single-origin espresso, filter coffees and limited micro lots.

The selection spans familiar flavours and some more adventurous processing methods.

Espresso from AED 35

The most affordable coffees are Magnifico and Maestro, both made with beans from Brazil and Vietnam.

At AED 35 for 250g, they sit at the everyday end of the collection. Magnifico has published notes of citrus, nuts and cocoa nibs, while Maestro moves towards caramel and dark chocolate.

Milestone, a Brazil and Ethiopia blend priced at AED 45, adds orange and cocoa to the mix. Pulse, another blend from those two countries, lists blackberry, hazelnut and caramel among its flavours.

Filter coffees worth exploring

The filter selection includes an Ethiopia Guji Hambella natural, with notes of stone fruits and brown sugar, and a double-washed Kenya AA Mathioya, described as having blackcurrant, dried fruit and a tea-like finish.

Both cost AED 55 for 250g.

One of the more unusual offerings is Colombia Las Palmas, a co-fermented Caturra from Huila. Its tasting notes include dark chocolate, wild berries and Medwakh, a description you don’t often encounter on a coffee bag. It’s priced at AED 85.

Three Panama Geishas

Champions Coffee has also launched three limited Panama Geisha lots.

The most expensive is Lamastus F81, a natural anaerobic coffee from Wilford Lamastus, with notes of peach, orange and florals. It costs AED 320 for 250g.

Ponderosa F92 is priced at AED 280, while Eugene Altieri G11 costs AED 300. Both offer different processing approaches and tasting profiles.

Why Brewing Gadgets is now roasting coffee

Brewing Gadgets has spent 15 years supplying equipment to people who make coffee. With Champions Coffee, it can supply the beans as well.

For a hotel, restaurant, café or office, that means being able to buy coffee and equipment from the same company.

Coffee, machines and the people who use them

Brewing Gadgets can install and service the machines, while Champions Coffee supplies the beans and trains the staff preparing them. The company says that the training will continue after installation, particularly when new employees join or equipment changes.

Danos Daniilidis, Head of Sales at Champions Coffee, explains why this matters to commercial customers.

“Hotels, offices and cafés need coffee that tastes the same on every shift, even when their team changes,” he said.

It’s a sensible arrangement for businesses that would otherwise deal with separate coffee, equipment and service suppliers.

Where to find Champions Coffee

Champions Coffee made its public debut at Gulf Host 2026 at Dubai World Trade Centre, where visitors could sample the coffees and meet the team.

Meet Ajey and Mariam at Gulf Host

Mariam is hosting guided brewing sessions at 11:30am, while Ajey is demonstrating coffee roasting at 2:30pm.

The team will be at Stand Z6-100 in Za’abeel Hall 6 until the exhibition closes on 5 November.

Order Champions Coffee online

The complete collection is available at championscoffee.me.

Businesses can arrange a tasting with the team before deciding what to serve.

And if you’re still deciding whether a 250g bag of coffee is worth AED 320, there’s always that AED 35 Maestro to start with.

Frequently asked questions

What is Champions Coffee?

Champions Coffee is a specialty coffee roastery in Dubai, United Arab Emirates, launched on 3 November 2026. It sells espresso blends, single-origin coffees, filter coffees and limited micro lots.

Who owns Champions Coffee?

Champions Coffee belongs to Brewing Gadgets, the Dubai coffee equipment company founded in 2011 by Goutham K.S., a former India National Barista Champion.

Who are the coffee champions behind the brand?

The team includes Ajeyudu Pathuri, the 2023 Middle East roasting champion, and Mariam Erin Pinza, a five-time UAE national coffee champion who placed third at the 2023 World Cezve/Ibrik Championship. Goutham K.S. conceived the brand.

Where is Champions Coffee roasted?

Champions Coffee is roasted in the UAE. Head Roaster Ajeyudu Pathuri sources the green coffee, develops the roast profiles and, according to the company, personally roasts every batch.

How much does Champions Coffee cost?

Prices start at AED 35 for 250g of Magnifico or Maestro espresso. Single-origin coffees and limited micro lots cost more, with Panama Geisha Lamastus F81 priced at AED 320 for 250g at launch.

Is Champions Coffee a café, and where can I buy it?

Champions Coffee is a roastery and coffee supplier, not a café chain. Its coffees are available to order online at championscoffee.me.

Does Champions Coffee supply hotels, restaurants and offices?

Yes. Champions Coffee supplies businesses across the UAE, including hotels, restaurants, cafés, offices and events. Through Brewing Gadgets, customers can also obtain coffee machines, grinders, staff training and technical support.

Editor’s disclosure: Andy Anderson, Editor of FLTR Magazine, is also Chief Marketing Officer of Brewing Gadgets, the parent company of Champions Coffee. This article draws on the company’s launch announcement, published product information and documented competition results. FLTR has not independently reviewed the complete coffee range.