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The People section of FLTR Magazine highlights the baristas, roasters, entrepreneurs, and thinkers who are shaping specialty coffee around the world.
Many coffee brands hide behind design and forget the most powerful asset they have: the founder. Customers don’t connect with logos. They connect with people. From James Hoffmann to Anthony Duckworth’s Dear Coco, the lesson is the same—faceless founders lose trust, while visible ones build loyalty that no competitor can copy.
Ronnie Fieg built KITH into a cultural powerhouse. Here are the key business lessons for coffee shop owners who want to grow a strong, lasting café brand.
Coffee shops rarely win loyalty through rare beans or expensive launches. Drawing on lessons from Will Guidara and Eleven Madison Park, this article shows how hospitality can become the most powerful strategy for cafés.
Baristas are the face of your coffee shop. Investing in them builds loyalty, drives sales, and strengthens your brand.
Baristas are the face of your coffee shop. Investing in them builds loyalty, drives sales, and strengthens your brand.
Why baristas leave is a challenge for every coffee shop owner. Discover the top reasons baristas quit and how to keep your best staff longer.
Mirzam is joining the Home Barista Show as an official sponsor. This partnership reflects shared values and adds something meaningful for home brewers.
Discover how Kemal Risyad, co-founder of Archers, designed the Aerate coffee server now used by national Brewers Cup champions. A story of intention, innovation, and aroma.
Most espresso shots taste inconsistent not because of poor technique but because of unstable water inside the machine. This article explains how heat, pressure, and water density affect extraction – and what baristas and café owners should really be looking for when choosing equipment.
Timemore is redefining the specialty coffee gear landscape with award-winning design, champion-level performance, and tools that feel as good as they function. Here’s why it deserves your attention.
