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The People section of FLTR Magazine highlights the baristas, roasters, entrepreneurs, and thinkers who are shaping specialty coffee around the world.
Discover why coffee technicians are essential to the UAE’s specialty coffee scene. Learn how they keep cafés running smoothly and how your nomination in the Criterium awards can honor their dedication and expertise.
A personal journey from IT student to specialty coffee founder. Discover how Space Cup began and why more women are shaping coffee’s future.
FLTR Magazine traces the full history of the AeroPress, from its 2005 invention by Alan Adler to its global cult status today. Discover why it still matters and where to buy it in the UAE.
This deeply personal essay explores a lifelong journey from fear-driven achievement to authentic self-expression. From childhood trauma and corporate performance to the quiet rebellion of trading a Tudor for an IWC, the author reveals how a single watch—and a cup of coffee—became symbols of healing. Written with raw honesty, it’s a story about unlearning performance, choosing meaning over metrics, and finally living for oneself instead of an invisible audience.
Max Büsser, founder of MB&F, has redefined modern watchmaking with his fantastical Horological Machines and fearless approach to creativity. In this candid interview for FLTR Magazine, he reflects on risk, fatherhood, failure, and the emotional solitude that often accompanies innovation. Revered in the industry and winner of countless awards—including multiple GPHGs and the Gaïa Prize—Max remains grounded, generous, and introspective. This is more than a conversation about timepieces—it’s a window into the mind of one of horology’s most imaginative visionaries.
In this exclusive interview, Kurasu founder Yozo Otsuki shares how the brand grew from a Kyoto-based online store to a global coffee name—while staying true to its Japanese roots.
David Gubbin, President of EMEA for Sage Appliances, shares the real story behind the Sage vs. Breville naming, how Sage designs coffee machines for every kind of user, and why the Middle East is key to the brand’s next chapter. From the explosive success of the Barista Express to the Dubai launch of the Oracle Jet and Barista Touch Impress, this is a candid look at Sage’s journey—and its future in a fast-growing home coffee market.
In 1985, an unknown designer named Tommy Hilfiger launched himself into fashion fame with a bold Times Square billboard. But this isn’t about fashion—it’s about the power of perception. In this FLTR deep dive, we unpack how framing, not faking, shapes consumer behavior—and how coffee business owners can apply these principles ethically to influence pricing, trust, and brand value. Real-world examples and practical tips included. Read this before you redesign your menu—or your Instagram grid.
Kyoto’s beloved coffee brand Kurasu opens in Dubai. Discover the vision, culture, and calm behind this minimalist café redefining the city’s coffee scene.
Discover Fleux, the one-man microbrand redefining dive watches with quiet restraint and lasting design. In this FLTR Magazine interview, founder Edward Cho shares how a childhood memory sparked a lifelong obsession, why he avoids hype, and what the FLX004 really represents. From design philosophy to daily rituals, this is a story for collectors who value meaning over marketing—and watches built to outlast trends. A must-read for anyone tired of loud logos and fleeting releases.
