I like trying new coffeeshops. In fact, it’s the most important thing on my to-do list when I travel to a new city.
Let me give you an example of what I mean. The first time I visited Paris, I went to two coffeeshops before I visited The Louvre. I’ve been back to Paris many times. And the coffeeshops I’ve been back to repeatedly are the ones that served the best coffee. But also, they were the ones I felt the most comfortable in.
Coffeeshop design matters. Coffeeshop interior design matters.
“Interior” means many things to me. Enough, comfortable seating. Good wifi. Plenty of plug points. But, perhaps the most important element, aesthetics.
The dictionary defines aesthetics as the philosophical study of beauty and taste. For me, it’s an intangible. I can’t tell you what it is. But I can tell you when I feel it.
And I can tell you that the coffeeshops I keep going back to in Paris, and the ones I keep going back to here in Dubai, are the ones I feel happiest in. Happy because the coffee is good. Happy because the service is good. And happy because the aesthetics are to my taste.
For that reason, I’ve found myself frequenting shops designed by Bone Studio. I love how they put a space together. I love the look of their spaces. The feel of their spaces. The smell of their spaces. Their aesthetic.
This is not a paid endorsement for Bone. It’s an appreciation post. And it’s what appeals to me. It’s my taste. Your tastes may differ.
Which brings me to my next question. Should you design your coffeeshop according to your tastes? Or according to what you think your customers want? Leave your thoughts in the comments below.
In the meantime, enjoy the work of Bone.