Do celebrity endorsements change how people buy coffee?
A clear look at whether celebrity endorsements change how people buy coffee and why brands continue to invest in them.
November 18, 2025
Why Seam Coffee feels right for the Home Barista Show Cape Town
Seam Coffee was chosen as a partner for the Home Barista Show Cape Town because of their values, their craft, and the way they support both producers and home brewers. This article explains why they belong.
The ideas I walked away with after watching James Hoffmann speak
I attended the Brewing Gadgets event to hear James Hoffmann speak and left with a clearer view of the coffee world. These are the insights that stayed with me.
Pourover is healthier than espresso
Paper filtered coffee removes most of the oils that carry cafestol, a compound linked with raised LDL cholesterol. That gives pourover a quiet health advantage over espresso.
10 things you didn’t know about pourover coffee
Pourover coffee rewards calm habits, not expensive gear. With good water, a steady pour, and small adjustments to grind, you can brew sweeter and clearer cups at home. This guide shows you how.
The Home Barista Show is coming to Cape Town
The Home Barista Show is coming to Cape Town for the first time. Expect tastings, workshops, competitions, and a relaxed day built for people who love brewing at home.
World Barista Champion Jack Simpson on pressure, sacrifice, and what winning really means
Jack Simpson made his World Barista Championship win in Milan look effortless, but his journey took seven years. In this honest interview he opens up about pressure, training, producers, and what comes next.
The customer is not always right in specialty coffee
People say the customer is always right. It sounds friendly….
The best home espresso machines for beginners
This beginner-friendly guide explains how to choose a home espresso machine, which features matter, and which accessories improve flavour.
Café design mistakes that hurt profit
Many cafés look beautiful and still lose money. These common café design mistakes make guests feel uncomfortable or confused. Simple design choices can protect profit and build customer loyalty.
