Apax Lab joins The Home Barista Show as sponsor
Meet Apax Lab at The Home Barista Show. Discover Tonik, Jamm, and Lylac — mineral blends trusted by world champions to enhance coffee flavour and consistency.
August 14, 2025
Why invest in baristas
Baristas are the face of your coffee shop. Investing in them builds loyalty, drives sales, and strengthens your brand.
Why baristas leave
Why baristas leave is a challenge for every coffee shop owner. Discover the top reasons baristas quit and how to keep your best staff longer.
The next Home Barista Show will be at Archers in Sharjah
The next Home Barista Show will take place at Archers Coffee Roastery in Sharjah. Here is why that matters.
UFO coffee dripper announced as the official brewer of the Home Barista Show 2025
The UFO coffee dripper will be the official brewer at the Home Barista Show 2025. Discover why it was chosen, how it performs against the V60 and Kalita Wave, and what this means for your home brewing.
Seven steps to effective café messaging
Donald Miller’s StoryBrand framework helps direct-to-consumer brands, especially coffee shops, communicate effectively by positioning customers as heroes and businesses as guides. The article details seven steps for clarifying messaging, addressing customer needs, and fostering loyalty, emphasizing simplicity and empathy to enhance café marketing and deepen customer connections.
What the specialty coffee industry gets wrong about home brewers
Home brewers care deeply about coffee, but the specialty coffee industry rarely speaks to them. This article explains why that matters, and why I created The Home Barista Project and The Home Barista Show to change it.
How social media algorithms are erasing coffee shop identities
Social media algorithms constantly change and manipulate behavior to keep users engaged. This FLTR article explains how they work, how they influence coffee shop content, and why chasing trends can destroy your brand identity.
You are not selling coffee
Learn how to design a powerful coffee shop experience using proven customer psychology. Backed by science and written for café owners.
Mirzam becomes part of the Home Barista Show story
Mirzam is joining the Home Barista Show as an official sponsor. This partnership reflects shared values and adds something meaningful for home brewers.
