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In Jakarta, I fell back in love with coffee

World of Coffee Jakarta wasn’t just an industry event—it was a cultural reset. From heartfelt conversations with taxi drivers to meaningful trade deals and unforgettable visits to cafés like Suasana, Braud, Fuglen, and Common Grounds, the trip reminded me why I fell in love with specialty coffee in the first place. In a world where coffee culture often feels performative, Jakarta felt honest. This reflection isn’t a recap—it’s a personal reminder of what coffee can still mean.

News, People

The hammer, the nail, and the cup: David Gubbin on Sage’s expansion into the Middle East

David Gubbin, President of EMEA for Sage Appliances, shares the real story behind the Sage vs. Breville naming, how Sage designs coffee machines for every kind of user, and why the Middle East is key to the brand’s next chapter. From the explosive success of the Barista Express to the Dubai launch of the Oracle Jet and Barista Touch Impress, this is a candid look at Sage’s journey—and its future in a fast-growing home coffee market.

Shops

Jakarta’s next wave: a follow-up guide to specialty coffee in the city

Visiting Jakarta for World of Coffee 2025? This follow-up guide highlights five must-visit specialty coffee roasters and tasting rooms recommended by local expert @mycoffeejournal. From Mikel Jasin’s experimental Omakafé to Ryan Wibawa’s minimalist tasting space, these spots represent the cutting edge of Indonesia’s coffee scene. If the original FLTR guide covered the icons, this one’s for those who want to explore what’s next. Taste competition-level brews, meet the makers, and see why Jakarta deserves the global spotlight.

Opinion, People

The power of perception: what a Times Square billboard can teach your coffee business

In 1985, an unknown designer named Tommy Hilfiger launched himself into fashion fame with a bold Times Square billboard. But this isn’t about fashion—it’s about the power of perception. In this FLTR deep dive, we unpack how framing, not faking, shapes consumer behavior—and how coffee business owners can apply these principles ethically to influence pricing, trust, and brand value. Real-world examples and practical tips included. Read this before you redesign your menu—or your Instagram grid.

Shops

The best specialty coffee shops in Jakarta

Jakarta’s specialty coffee scene is thriving with top-tier roasteries and cafés renowned for competition-level quality and innovation. Within an hour’s drive of the Jakarta Convention Centre, these ten destinations showcase Indonesia’s finest micro-lots, expertly roasted beans, and skilled baristas who regularly compete nationally and internationally. From pioneering institutions like Giyanti and Tanamera to niche micro-lot specialists like Kopikalyan and Instinct Roastery, this curated list offers World of Coffee visitors an insider’s guide to Jakarta’s most respected coffee experiences. Perfect for coffee professionals and enthusiasts seeking excellence beyond the trade show floor.

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