How one man is designing watches that outlast trends
Discover Fleux, the one-man microbrand redefining dive watches with quiet restraint and lasting design. In this FLTR Magazine interview, founder Edward Cho shares how a childhood memory sparked a lifelong obsession, why he avoids hype, and what the FLX004 really represents. From design philosophy to daily rituals, this is a story for collectors who value meaning over marketing—and watches built to outlast trends. A must-read for anyone tired of loud logos and fleeting releases.












