The People’s Choice Coffee Awards Promotion Toolkit gives coffee shops everything they need to encourage their community to vote.
Inside the toolkit you’ll find downloadable graphics that can be used across social media, websites, newsletters and in-store displays. Every asset has been created to help coffee shops invite their customers to participate. At the same time, the toolkit helps keep the People’s Choice Coffee Awards consistent around the world.
Whether you’re an independent café or a multi-site business, the toolkit makes it easy to share your participation in the People’s Choice Coffee Awards. As a result, your customers can quickly recognise the awards and take part.
Download the assets
Choose the version that best suits your branding.
Download Nominate Us (Black)
Download Nominate Us (White)
Additional promotional assets may be added throughout the awards programme.
How to use the toolkit
You do not need to wait until your coffee shop has received nominations before using these assets. Instead, you can begin encouraging your community from day one.
The purpose of the toolkit is to help coffee shops raise awareness of the People’s Choice Coffee Awards and encourage customers to participate.
Here are a few ways to use the graphics.
Share them on social media
Post the graphics on Instagram, Facebook, LinkedIn and other social platforms. Add a short message explaining why your coffee shop would appreciate your customers’ support and include a link to the voting page.
Add them to your website
Place the graphics on your homepage, blog or news page with a direct link to the People’s Choice Coffee Awards voting page.
Include them in your email newsletter
Invite your subscribers to support your coffee shop by voting. In addition, including one of the toolkit graphics helps explain the awards quickly and encourages participation.
Display them in your coffee shop
Print the graphics and display them near your entrance, brew bar or till. As a result, customers who already enjoy your coffee shop can easily discover the awards while they visit.
Share them on WhatsApp
Many coffee shops stay connected with their customers through WhatsApp communities or broadcast lists. The toolkit graphics provide a simple way to invite those customers to vote.
Tell your story
The coffee shops that receive the strongest community support usually explain why the awards matter to them. Introduce your team, share your journey and invite your customers to be part of your story.
Guidelines
Using these graphics does not indicate that a coffee shop has been nominated, shortlisted, selected as a finalist or won a People’s Choice Coffee Award.
The assets are provided to help coffee shops raise awareness of the awards and encourage genuine participation from their communities.
Please do not alter the graphics, logos or messaging in a way that could misrepresent the People’s Choice Coffee Awards or mislead customers.
Need something else?
Finally, if you need a different file format or have questions about using the toolkit, please contact FLTR Magazine.