Brewing Gadgets

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Opinion

Welcome to FLTR Magazine’s opinion section. Here you’ll find specialty coffee opinion articles with sharp takes on cafés, culture, and the business of coffee.

Seven steps to effective café messaging

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July 26, 2025

What the specialty coffee industry gets wrong about home brewers

By

July 24, 2025

How social media algorithms are erasing coffee shop identities

By

July 23, 2025

You are not selling coffee

By

July 17, 2025

The psychology of distraction

By

June 25, 2025

This is why I created The Home Barista Show

By

June 12, 2025

Opinion, People

Max Büsser on time, fatherhood, and the beauty of being misunderstood

By

June 2, 2025

Opinion, People

The power of perception: what a Times Square billboard can teach your coffee business

By

May 12, 2025

How to survive (and maybe thrive) as a coffee shop owner

By

May 6, 2025

The reality of running a coffee shop: 7 hard truths no one tells you

By

May 5, 2025

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